Joshua Gans praises the iTunes App Store model, and it inspired me to do the same.
I’m with Mr Gans – never before have I bought so much software. The low cost and ease of use means games and whatnot have become an impulse purchase a lot of the time. That mental shrug of “Why not?”, so familiar to the grocery shopper looking at the chocolate bars arranged so temptingly around the checkout, has meant I have accumulated dozens of apps I rarely if ever use, but thought would be neat to have, or worth the money even if I only used them for a short while or infrequently.
I wish big pieces of software came in such easily digestible chunks. Imagine Adobe or Microsoft products not costing a day’s or week’s pay for the lot, but rather having all the various functions available as multiple tiny upgrades to a base program. That way I could have exactly the functionality that I wanted for less, and the companies would make more per component than the giant bundles of services that are today’s CS4 or Office.
Are you listening, software behemoths?