A thought occurred to me while watching that ridiculous Ferrero Rocher ad, with the gods losing one of their ‘divine’ chocolates during a presumably typical bacchanalia. One of them dives for the errant sweet, but only manages to catch the wrapper. Down on Earth, a man can’t believe his luck at getting to taste it (in the crowning vomitous moment of an ad full of vomitous moments).
That means he picked an unwrapped chocolate off the ground. Not the floor, but the ground – a dusty rural road, to be precise.